The Definitive Guide to Entertainment Marketing surveys every major entertainment marketing platform: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment, and more. Reflecting decades of intimate experience as practitioners, Lieberman and Esgate:
• Explore challenges and opportunities associated with new technologies such as smartphones and tablets
• Explain the implications of globalization in entertainment
• Demonstrate new integrated marketing approaches that build synergies across advertising, promotion, PR, and social media
• Preview emerging challenges that practitioners can't afford to ignore.
This engaging, conversational primer will be valuable to anyone interested in the entertainment business -- and indispensable for anyone seeking to enter the industry as a marketing or PR professional.