How I Built This will offer invaluable insight, direction and advice to entrepreneurs at every point on their entrepreneurial path. Based on the number one business rated podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful business. Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs to uncover the amazing true story behind their success; such as Whitney Wolfe of Bumble, Tim Brown of Allbirds trainers, Sara Blakely of Spanx, and Jim Koch of Sam Adams beer. In How I Built This, he shares lessons for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality. Learn how: ·The founders of Airbnb bootstrapped long enough to turn their business into a success. ·Jen Rubio created buzz for Away Luggage. ·Reed Hastings developed the unique company culture at Netflix. ·Five Guys harnessed the power of word of mouth. ·James Dyson protected what he built. ·Stacy Madison of Stacy’s Pita Chips was successfully able to pivot.