Making the Compelling Business Case
Decision Making Techniques for Successful Business Growth Wolfgang Messner
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It is amazing how much the quality of business cases varies in both preparation
and subsequent execution. Messner brings the voice of experience resulting in
a clear, comprehensive, and up-to date guide on building solid business cases. You should have it on your bookshelf and consult it frequently. –Dr. Baru Rao,
Principal Group Director, Capgemini, USA | |
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| Despite clear objectives, managers often make decisions on projects with uncertain outcomes, which can result in failed initiatives, missed goals and overrunning costs. A business case is a process, a tool and a document that builds consensus among stakeholders and gives decision makers the rational evidence they need to give the go-ahead. Making the Compelling Business Case shows readers how to champion new ideas and raise them to senior management; it simplifies the decision-making process by explaining the key theories and practices behind corporate investments. These methods can be applied to a variety of investment decisions, including strategic choices, capacity management, and budget allocation alternatives. This comprehensive and stimulating book features insightful case-studies and valuable hands-on tools, designed to help executives make smart decisions and to maximize enterprise value. | |
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| ISBN 9781137505170 | Category Non-fiction | Subcategory Business & Management | | Publisher Pan Macmillan India | Imprint Palgrave | Published 31/01/2015 | | Format 198 x 126 | Binding Paperback | Page extent 472 | |
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