How Stella Saved the Farm
A Tale About Making Innovation Happen
 
Vijay Govindarajan
Chris Trimble
Price  550.00
A simple, charming business parable about managing change, and making innovation happen

Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, How Stella Saved the Farm is a simple parable about embracing change and managing innovation in difficult times.

Bankruptcy, or the grim prospect of being acquired by a hostile human competitor, threatens Windsor Farm. But when a young sheep called Stella comes up with a bold idea, will the other animals be able to respond to her ambitious call to action?

Grounded in over a decade of academic research, How Stella Saved the Farm will resonate for organizations of all types, from global corporations to small companies looking to embrace change. With eight simple lessons to guide new initiatives to success, it prepares readers to avoid some of innovation's most toxic myths, how to build the right kind of team, and how to take their business to the next level in a fast-changing world.
ISBN 9780230764293Category Non-fictionSubcategory Business & Management
Publisher Pan Macmillan UKImprint MacmillanPublished 10/03/2013
Format 234 x 153Binding PaperbackPage extent 192
VIJAY GOVINDARAJAN is the Earl C. Daum 1924 Professor of International... »
 
 
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books by Vijay Govindarajan