Rafina looks at the glamorous girl on the billboard outside her window in Karachi and thinks, It won’t be long before I'm up there. Too poor for college and dismissive of marriage, the clear-eyed young woman cajoles her mother's friend and Radiance beauty parlour masseuse, Rosie khala, into taking her on as an apprentice. Thus begin her brave misadventures – from clumsy parlour assistant, to mostly dependable tea girl, till in a stroke of serendipity, she is ‘discovered’. 

Poised to have everything she thought she wanted, the only thing standing between Rafina and that billboard are the people who think she should still be using the service entrance.