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Fernando Trías de Bes
Fernando Trías de Bes is an Economist with an MBA from ESADE as well as the University of Michigan, USA. Since 1992, he has been working as an Associate Professor of the Marketing Management Department at ESADE Business School in Barcelona, Spain. He is the founder of Salvetti & Llombart, a consulting firm specialised in Innovation and Market Research. Fernando Trias de Bes started his activity as a speaker in 2003. He has been one of the speakers in the UK and European Marketing Forum, the Western Europe Marketing Forum, ExpoManagement Congress, JavaExpo, the World Apparel Convention, among others. He is a co-author of Lateral Marketing: New Techniques for Finding Breakthrough Ideas, along with Philip Kotler, and co-author of Luck, creating the conditions for success in life and business with Alex Rovira.
books by Fernando Trías de Bes
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